Growth Marketing Manager, Acquisition & Activation

About Hamina Wireless 

At Hamina Wireless, we build software and hardware for Wi-Fi, Private 5G, and IoT. We empower wireless professionals to design, deploy, and manage networks with fast, easy-to-use, modern tools. 

We're an experienced team that values concrete results, clear thinking, and craftsmanship. We love complex problems and shipping polished software with great people. 

Our Culture 

At Hamina Wireless, we believe great work comes from ownership, curiosity, and action. We're looking for teammates who learn continuously, take initiative, and collaborate openly. You'll work alongside people who care deeply about what they do and the people around them. 

Why This Role Matters 

Paid is how many people find us for the first time. Finding the value in the product converts them into paying customers. Every campaign you run, landing page you fix, and friction point you remove along the journey shows directly in trials, pipeline, and revenue. Buyer behavior is also shifting fast. More people now ask an AI assistant instead of Google, and getting Hamina in front of them is work that starts now. 

Who Are We Looking for?

This job is for a growth marketer who runs paid acquisition end-to-end and treats it as an experiment engine, not a set of campaigns to maintain. We already run search and social campaigns in a small-scale, focused way. We need someone to scale paid acquisition to the next level and figure out what paid and organic visibility look like in AI search. 

Our customers are, for example, wireless network engineers, IT admins, and MSPs. You don't need a wireless background, but you do need the curiosity to learn the domain well enough that your copy doesn't make an engineer wince. 

You'll join the commercial team and report to the Marketing Director, working alongside a Marketing Manager and Product Marketing. Our RevOps team owns HubSpot and acts as a bridge between all commercial functions. So you get working attribution and a sparring partner who'll dig into campaigns with you.  

What You'll Do 

• Run paid acquisition end-to-end based on strategy and budget built with the team. Own the channels across Google, Microsoft, Meta, and AI surfaces like ChatGPT Claude. You set the account structure, the bids, the budgets, and the targets.  

• Own (trial) sign-up-to-paid conversion jointly with product and improve conversions 

• Own creative briefs, execution, and reporting across Google, LinkedIn, Reddit, Bing, ChatGPT and any channel worth testing (e.g. Meta & TikTok) 

• Run experiments with clear hypotheses and honest post-mortems across landing pages, offers, audiences, creative, and channels 

• Automate the day-to-day. Build agents and automations that read performance, pace and shift budgets, flag issues before they cost us, and make the changes. The goal is a paid program that mostly runs itself, with you steering. 

• Build reporting that ties spend to pipeline and revenue, and share what's working with the rest of the commercial team 

• Work with RevOps on tracking, attribution, and data quality so the numbers hold up 

You'll Fit If You Have 

• 5+ years running paid acquisition for B2B SaaS, ideally with both self-serve and sales-assisted motions 

• Deep hands-on knowledge of Google Ads, LinkedIn Ads and Meta. You can diagnose an underperforming account without waiting for the platform rep 

• Analytics literacy and hands-on knowledge across GA4, HubSpot reporting, and attribution models, plus the judgment to notice when a number is misleading 

• Experience in or interest to become automation-led. You don't do by hand what a script or an agent could do. You've built automations for reporting, or optimisation, and you're comfortable with platform APIs and pulling your own data. 

• Efficiency-minded. You think in CAC and payback, and you can tell efficient growth from spend that just looks like growth. 

• The ability to write short, clear, specific copy yourself 

• Comfort moving between hands-on campaign work and higher-level thinking about channel mix, segments, and growth strategy 

• Proven track record of scaling a SaaS business with paid acquisition is a plus 

• SEO background, especially early work on visibility in AI answers, is a plus 

 What You Get 

• Interesting & challenging work 

• Work-life balance 

• Salary range 4,900-5,900 EUR/Month, depending on skills and experience

• Work from our Helsinki headquarters or remotely anywhere in Europe. Note that you need to have the legal right to work in Europe. 

• Regular team events and offsites 

• Best-in-class hardware and software 

Hiring Process 

• Send your resume or link your LinkedIn profile to the cover letter. 

• Screening Call: A quick chat about your interest in Hamina, your background, and whether the role is a strong match on both sides. 

• Role-fit Interview: We'll cover role expectations and collaborate through technical/problem-solving topics so you can demonstrate how you think, build, and work. 

• Culture Interview: We'll explore your ways of working and whether our culture is the right fit for you to thrive. 

• Offer & Onboarding: Welcome to Hamina!